Your website gets visitors. Gnowise helps turn them into better leads.
Give homeowners and buyers instant value, rent, equity and watch-alert insights before asking for a form — then follow up with stronger context.
How it works
Instead of asking visitors to “contact me” first, Gnowise gives them useful property intelligence and captures the signal behind the visit.
Visitor enters address
Homeowners, buyers or investors start with a simple property lookup.
They see insight
Show value, rent, range, equity and optional improvement modules.
They opt in
Capture intent, timeline, contact details and monthly update preferences.
You get context
Receive lead details, property signals, watch alerts and momentum indicators.
You follow up
Use value, rent and equity context to start a better conversation.
What agents can capture
Listing-side leads
Help homeowners understand estimated value, equity and possible next steps before they speak with an agent.
Buyer-side watch alerts
Let buyers and investors watch properties and request alerts when estimates enter a target range.
Past-client check-ins
Use monthly homeowner updates and equity insights to stay in touch with past clients more meaningfully.
Product screenshots
Show visitors a useful experience first, then capture stronger lead context for agent follow-up.
Use cases
| Use Case | How Agents Use It |
|---|---|
| Listing-side lead capture | Capture seller interest earlier and follow up when value, equity or listing-readiness signals improve. |
| Buyer-side property watch | Let buyers watch homes and receive alerts when a property reaches their desired price range. |
| Past-client equity check-ins | Let homeowners enter an optional mortgage balance and view estimated equity assumptions. |
| Investor and landlord conversations | Show rent estimate ranges and property insights that support investor follow-up. |
| Team and brokerage routing | Standardize branded widgets, lead routing, domains, quotas and reporting across sites. |
Pricing
Every standard plan includes 1,000 API calls per month. Choose monthly for flexibility or annual for the best rate.
| Plan | Best For | Included Features | Annual Price | Monthly Price | Start |
|---|---|---|---|---|---|
| Agent Starter | Individual agents who want a branded website widget for seller lead capture. |
|
$950
/ year |
$99 / month | Start Free Trial |
|
Most Popular Agent Pro |
Agents who want home value, rent estimate, equity tools, homeowner updates and stronger follow-up alerts. |
|
$1,430
/ year |
$149 / month | Start Free Trial |
| API / Enterprise | Brokerages, portals, platforms and enterprise partners needing custom access. |
|
Custom | Custom | Request API Access |
Deployment options
Start with the WordPress plugin for a fast agent-site setup, or use the Universal Widget for brokerage, team and non-WordPress deployments.
WordPress Plugin
Best for agent websites, landing pages and quick branded widget deployment.
- Simple website embed
- Agent branding controls
- Email lead notifications
- Good fit for individual agents
Universal Widget
Best for brokerages, teams, non-WordPress websites and centralized API/widget management.
- Domain and quota controls
- Centralized widget management
- Optional CRM/API workflows
Want this on your real estate website?
Start your trial through the Agent API Portal or book a short demo first.
FAQ
Is this an appraisal?
No. Gnowise outputs are automated and informational only. They are designed for online engagement and lead generation, not formal appraisal work.
Can I use my own branding?
Yes. The widget supports agent, team and brokerage branding, including logo, colours and lead delivery settings.
Can I show only ranges?
Yes. Agents can use range-only mode instead of showing a point estimate.
Can buyers use it?
Yes. Property Watch Alerts allow buyers and investors to watch properties and request target-price alerts.
Does it work on WordPress?
Yes. Gnowise can be deployed through a WordPress plugin. A Universal Widget option is also available for non-WordPress sites.
How many API calls are included?
Each standard plan includes 1,000 API calls per month. Higher-volume access is available through plan upgrades or custom API volume.
What happens if I need more than 1,000 calls?
You can upgrade your plan or request custom API volume. The offer is structured to avoid surprise automatic overage charges.
Do I keep my leads?
Yes. Leads captured through your widget are your business leads and can support your follow-up workflows.
Does it include rent estimates?
Rent estimates are included in Agent Pro, Team / Brokerage and API / Enterprise access options.
Does it support equity insights?
Yes. If enabled, homeowners can enter an optional mortgage balance and view estimated equity assumptions.
Does it support French or Quebec-focused lead flows?
The widget can support bilingual English/French experiences depending on configuration and data availability.
How long does setup take?
Simple agent-site setups can usually start quickly through the WordPress plugin or Agent API Portal. Brokerage, custom-domain and API workflows may require additional configuration.
Disclaimer: Gnowise property estimates, rent estimates, equity estimates, HELOC-style estimates, alerts, lead scores, scenario outputs and related insights are automated and informational only.
They are not appraisals, legal advice, financial advice, mortgage advice, lending decisions, construction advice, zoning advice, investment advice or guarantees of current or future value, rent, equity, financing eligibility, listing intent, project cost or return on investment. Feature availability may vary by location, data coverage, configuration and subscription plan.